Advice and Resources
"Today was the day for studying your web site. It is one of the easiest but most comprehensive and attractive business sites I have seen. A joy to work with... as you are. What dynamic women you are. I thank you for your guidance and am now slowly minimising the fear of approaching a new task/skill and maximising the excitement and anticipation of creating and presenting my first press release. "
Cheryl Andrews - Beaming with Health
The DIY PR Blog, published by the founders of Handle Your Own PR, offers insights, tips and tricks to common do-it-yourself PR questions.
If you're doing your own PR and have a story or idea to share for our DIY PR blog, please let us know!
Six No Fail Steps to PR Success
After 20 years in the PR business you get more than a "feeling" of what works and what doesn't. Below are the six steps that I've de...no comments
2012 Holiday Gift Guides
It's not even quite summer yet but already I'm thinking the holidays as in my world, it's the time of year when editors start gearing up fo...no comments
Timing Your Pitch: What time is best?
When calling a reporter, either to follow-up from a pitch, or to run a segment or story idea by them, b...3 comments
Practice Makes Perfect: How to make the perfect phone pitch
While most of us in this day-and-age handle our communication via email or other less personal methods, when pitching media, oftenti...no comments
Stories from DIY PR'ers: Professional blogger uses DIY PR to help her promote her blog, business and book!
Thousands of small business owners are doing their own PR until they "graduate" and become larger businesses with more PR needs. We thought...no comments
How to Track Your PR Efforts on a Dime
When you are doing your own PR it's very important to have a system in place to track all of your pitching outreach efforts. This wa...1 comment
Pitching TV: How to plan your segment
Getting on the small screen takes some time and energy! Before even thinking about pitching a reporter or producer, it's key to have...no comments
In PR, One Thing Can Lead to Another!
When people talk about PR success, you often hear the words buzz, word-of-mouth, and influence. When done right, PR can truly be a r...no comments
How to write a GOOD media pitch – one that will get read
How to write a GOOD media pitch - one that will get readGetting your pitch noticed, opened and read by ...
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Sending Samples to Media
Recently we were asked the question, "Is it okay to send samples to reporters?" We thought it was time to answer this quest...no comments