Other FREE PR ideas
Some companies pay celebrities big bucks to endorse their product. If you
are just starting out, getting a celebrity to endorse your product for
hundreds of thousands of dollars just won't work. Rather, you need to be
clever about your strategy. If your product is something that a celebrity
may like to have, and will probably use it in public, do some research on
the Web and find out who their agent or manager is. You can find their
contact details but subscribing to
You can email, call or mail a letter to their agent - or simply send the
product to them to pass along to their celebrity client. Make it clear that
you don't expect anything in return. If a major celebrity is photographed
or filmed using your product it can mean great things for the growth of
your brand and your sales.
Some people like to launch their new business with an event. The idea is
that local and celebrity media will attend and photograph the event and run
the images in their newspapers and magazines. These events can be quite
tricky to coordinate, and unless you are a natural party-thrower, it is
probably best to employ an expert to do this on your behalf.
online marketing - blogs, social networks and more
Utilizing social media is another way to promote your business. Join
websites that your customers may frequent and tell the members about your
products or services. Start to Tweet about your business, build a following
on Facebook, and blog about a topic related to your business. Make the most
out of the free promotions you can do online.
PR stunts/pictorial opportunities
Oftentimes, a great way to get exposure for your business is to create a
visually interesting event to invite the news media to attend. Try to
imagine how it would look on television or in the newspaper because this is
how the senior media staff will often determine whether to send a crew out
to cover it or not. Such events can create great exposure, but if you are
not confident, you might want to employ the help of an expert to set it up.
work your network
Remember to work your existing network to grow your business. Remind your
friends and family about what your business offers. Offer special rates to
friends and friends of friends in return for testimonials that you can put
on your marketing materials and websites.
Remember that your local media likes to promote local stories. Find out who
the editor is next time you read a local magazine or newspaper and then
contact them with a 'local' story angle. For example, if your business
sells hair accessories online, and you have just reached a milestone (eg.
1,000,000 hits), then perhaps your local angle or headline could be 'One
million hits for hairy local' - get creative!
milk those awards!
If your business is fortunate enough to win an award, make sure you milk it
for all it is worth. Create a media release announcing the award.
Distribute it to the relevant business media and industry media - it's a
great excuse to approach the media again.To find awards to apply for, visit
Awards Sync online, or search your
local business magazines and industry award programs online.
If you are a woman in business, there are loads of magazines and websites
dedicated to featuring business women. Research these and be sure to
contact them with your story. If you are a confident public speaker, you
can let them know you are available to speak at events as well or host a
become an 'expert'
It is worth contacting the major newspapers, TV and radio stations to
notify them that you are an 'expert' in your preferred field of expertise.
When stories come up that require comments from an 'expert' in a particular
area, they may call on you if you have networked with them. It would also
be a good idea to register with
Help A Reporter Out (HARO) as
this is a resource for journalists looking for experts. Journalists also
can create a 'request for sources' when they are looking for particular
stories or people to talk to. Some of them may be perfect for you!
If you are struggling to find a newsworthy angle it may pay to put together
some tips about your industry that may be picked up by the media and
credited to you as an 'expert' in the field. For example if you are a bed
manufacturer you might put together five tips for a great night sleep or
five things to consider when buying a new bed. Although this sort of
publicity is not directly sprouting the benefits of your product, it does
raise your (/your brand's) profile and helps to build your credibility.
When alerting the media that you are an 'expert' be very specific about
your expertise. For example if you have a business that offers in home chef
catering for dinner parties, you may like to advise that you are 'expert'
- Cooking on a budget
- Stress-free dinner parties
- Dinner party favorites
- Dinner party etiquette
- Support for the busy working mom, etc.
Remember to mention what makes you an expert in these areas. You may have
education/training qualifications, association membership, or life
experience that equips you to be the expert!